We created V1 Cyclery because we have a passion for riding and wanted to create the ultimate destination for local cyclists, whether it’s Road, Mountain or Urban.
We are riders—that fact has guided our every decision since 1974. When quality tires weren’t around, we strove to make the best. When people wanted to ride cruisers in the dirt, we made the first production mountain bike. When roadies wanted to go faster, we doubled-down on carbon and built our own wind tunnel. And when we saw kids struggling to focus in school, we started the Specialized Foundation to help them through cycling.
Specialized. Made for riders, by riders.
Intricate Swiss engineering is a given when you’re talking about BMC Switzerland. This premium approach to bikes goes back to 1994, when we began in Grenchen, Switzerland, where we’re still housed today. With just 120 employees and three global offices, you could be surprised at the extent of our innovation. Our in-house Impec Lab is the beating heart of our research and development thanks to some of the brightest minds in the industry keeping us at the cutting edge of design.
After extensive development, our collection naturally becomes the choice of the world’s top athletes, who go on to win such races as the Tour de France, Team Time Trials, World Championships of various disciplines, and numerous Ironman Championships. The sport of cycling is evolving at a breakneck speed – and we at the front of the bunch, pushing the pace..
The road of the cyclist has climbs, descents, plains, false flats, endless routes, unexpected curves. every ride a story, and every rider, too. Knowing what cycling means gives us the rare passion and knowledge to adapt and listen to the cyclist, because they’re on the journey with us.
With a family of bicycles designed to suit every rider, we offer a bike for every step of the ride, from full suspension enduro mountain bikes to featherweight grand tour racing steeds. Bikes for sheer enjoyment, for unending miles through the forest, and for the pinnacle of performance. We are cycling because we are fluid, able to adapt to the needs of every rider like a cyclist reading a corner.
Join your local cyclists! We run weekly group rides and community-building activities. Simply join our mailing list and follow us on social media to stay updated